AGENDA
The SportGen Summit
2026 Agenda is here
Discover the ideas, people, and technologies shaping the future of sport.
What the Olympic moment means for France
Legacy, investment, and the opportunity of hosting twice in six years

Amélie Oudéa-Castéra
President
French National Olympic Committee

Edgar Grospiron
President
OCOG French Alps 2030
European football's next chapter
How european leagues are building for global relevance

Michele Ciccarese
Marketing & Commercial Director
Lega Serie A

To Be Announced
AI in sport: moving from proof of concept to real impact
What is actually working, and what isn't yet

Paul Devlin
Sub-Industry Leader
Amazon Web Services

Charles Fremont
Senior Innovation Hub Manager
UEFA

To Be Announced
The big picture: what's next for professional tennis?
ATP Tour CEO on strategy, opportunity and the long-term vision for the sport

Eno Polo
CEO
ATP Tour
Sponsorships “Black Box”
Exploring how to effectively leverage and evaluate sponsorships

Liseli Sitali
Director Football & Music Partnerships
Expedia Group

To Be Announced
Fireside with F1 Legend
From the track to the boardroom

David Coulthard
Co-Founder
Whisper & Velocity Experience
Winning with AI
How IBM is redefining the sports experience

Kameryn Stanhouse
VP Global Sport Partnerships
IBM
The commercial future of women's sport
Fandom, sponsorship strategy & the new rules of partnership

Teodora Ivanova-Limon
Chief Business Officer
WTA Ventures

To Be Announced
Smart money in sport
VCs on the sectors, the deal flow and the honest investment thesis

Kushaan Ahuja
Partner
Will Ventures

Charlie Stebbings
Head of Sport
20VC/ Business of Sport

Arjun Kapur
VP
Left Lane Capital
From coach to founder
Building stars, brands and leagues

Patrick Mouratoglou
Founder
UTS
The women's sport investment window
Why now and what returns look like

Bex Smith
CEO & Founder
Crux Football

To Be Announced
What the Olympic moment means for France
Legacy, investment, and the opportunity of hosting twice in six years

Amélie Oudéa-Castéra
President
French National Olympic Committee

Edgar Grospiron
President
OCOG French Alps 2030
European football's next chapter
How european leagues are building for global relevance

Michele Ciccarese
Marketing & Commercial Director
Lega Serie A

To Be Announced
AI in sport: moving from proof of concept to real impact
What is actually working, and what isn't yet

Paul Devlin
Sub-Industry Leader
Amazon Web Services

Charles Fremont
Senior Innovation Hub Manager
UEFA

To Be Announced
The big picture: what's next for professional tennis?
ATP Tour CEO on strategy, opportunity and the long-term vision for the sport

Eno Polo
CEO
ATP Tour
Sponsorships “Black Box”
Exploring how to effectively leverage and evaluate sponsorships

Liseli Sitali
Director Football & Music Partnerships
Expedia Group

To Be Announced
Fireside with F1 Legend
From the track to the boardroom

David Coulthard
Co-Founder
Whisper & Velocity Experience
Winning with AI
How IBM is redefining the sports experience

Kameryn Stanhouse
VP Global Sport Partnerships
IBM
The commercial future of women's sport
Fandom, sponsorship strategy & the new rules of partnership

Teodora Ivanova-Limon
Chief Business Officer
WTA Ventures

To Be Announced
Smart money in sport
VCs on the sectors, the deal flow and the honest investment thesis

Kushaan Ahuja
Partner
Will Ventures

Charlie Stebbings
Head of Sport
20VC/ Business of Sport

Arjun Kapur
VP
Left Lane Capital
From coach to founder
Building stars, brands and leagues

Patrick Mouratoglou
Founder
UTS
The women's sport investment window
Why now and what returns look like

Bex Smith
CEO & Founder
Crux Football

To Be Announced
What the Olympic moment means for France
Legacy, investment, and the opportunity of hosting twice in six years

Amélie Oudéa-Castéra
President
French National Olympic Committee

Edgar Grospiron
President
OCOG French Alps 2030
European football's next chapter
How european leagues are building for global relevance

Michele Ciccarese
Marketing & Commercial Director
Lega Serie A

To Be Announced
AI in sport: moving from proof of concept to real impact
What is actually working, and what isn't yet

Paul Devlin
Sub-Industry Leader
Amazon Web Services

Charles Fremont
Senior Innovation Hub Manager
UEFA

To Be Announced
The big picture: what's next for professional tennis?
ATP Tour CEO on strategy, opportunity and the long-term vision for the sport

Eno Polo
CEO
ATP Tour
Sponsorships “Black Box”
Exploring how to effectively leverage and evaluate sponsorships

Liseli Sitali
Director Football & Music Partnerships
Expedia Group

To Be Announced
Fireside with F1 Legend
From the track to the boardroom

David Coulthard
Co-Founder
Whisper & Velocity Experience
Winning with AI
How IBM is redefining the sports experience

Kameryn Stanhouse
VP Global Sport Partnerships
IBM
The commercial future of women's sport
Fandom, sponsorship strategy & the new rules of partnership

Teodora Ivanova-Limon
Chief Business Officer
WTA Ventures

To Be Announced
Smart money in sport
VCs on the sectors, the deal flow and the honest investment thesis

Kushaan Ahuja
Partner
Will Ventures

Charlie Stebbings
Head of Sport
20VC/ Business of Sport

Arjun Kapur
VP
Left Lane Capital
From coach to founder
Building stars, brands and leagues

Patrick Mouratoglou
Founder
UTS
The women's sport investment window
Why now and what returns look like

Bex Smith
CEO & Founder
Crux Football

To Be Announced

Secure your spot
today

PERKS OF A STARTUP TICKET:
Main Stage access for both days
Networking & Corporate Lounge access for both days
Access to The Draft live pitches: startup competition
All food and drinks during the event
Startup tickets are exclusively available to early-stage companies (less than $5m in funding and 4 years operating
All applications will be validated
PERKS OF A PRO TICKET:
Main Stage access for both days
Networking & Corporate Lounge access for both days
Access to The Draft live pitches: startup competition
All food and drinks during the event
Access to Closing Cocktail
One-year subscription to


PERKS OF A PRO TICKET PLUS:
Invitation to the VIP Dinner by AWS
Access to the VIP Lounge on both days
Access to private meeting rooms
VIP Welcome Bag
A copy of The Long Game by

Secure your spot
today

PERKS OF A STARTUP TICKET:
Main Stage access for both days
Networking & Corporate Lounge access for both days
Access to The Draft live pitches: startup competition
All food and drinks during the event
Startup tickets are exclusively available to early-stage companies (less than $5m in funding and 4 years operating
All applications will be validated
PERKS OF A PRO TICKET:
Main Stage access for both days
Networking & Corporate Lounge access for both days
Access to The Draft live pitches: startup competition
All food and drinks during the event
Access to Closing Cocktail
One-year subscription to


PERKS OF A PRO TICKET PLUS:
Invitation to the VIP Dinner by AWS
Access to the VIP Lounge on both days
Access to private meeting rooms
VIP Welcome Bag
A copy of The Long Game by

Secure your spot
today

PERKS OF A STARTUP TICKET:
Main Stage access for both days
Startup tickets are exclusively available to early-stage companies (less than $5m in funding and 4 years operating)
Networking & Corporate Lounge access for both days
Access to The Draft live pitches: startup competition
All food and drinks during the event
Startup tickets are exclusively available to early-stage companies (less than $5m in funding and 4 years operating
All applications will be validated
PERKS OF A PRO TICKET:
Main Stage access for both days
Networking & Corporate Lounge access for both days
Access to The Draft live pitches: startup competition
All food and drinks during the event
Access to Closing Cocktail
One-year subscription to


PERKS OF A PRO TICKET PLUS:
Invitation to the VIP Dinner by AWS
Access to the VIP Lounge on both days
Access to private meeting rooms
VIP Welcome Bag
A copy of The Long Game by
