AGENDA

The SportGen Summit

2026 Agenda is here

Discover the ideas, people, and technologies shaping the future of sport.

MAIN STAGE

ÉLYSÉE STAGE

27 MAY

28 MAY

What the Olympic moment means for France

Legacy, investment, and the opportunity of hosting twice in six years

Amélie Oudéa-Castéra

President

French National Olympic Committee

Edgar Grospiron

President

OCOG French Alps 2030

European football's next chapter

How european leagues are building for global relevance

Michele Ciccarese

Marketing & Commercial Director

Lega Serie A

To Be Announced

AI in sport: moving from proof of concept to real impact

What is actually working, and what isn't yet

Paul Devlin

Sub-Industry Leader

Amazon Web Services

Charles Fremont

Senior Innovation Hub Manager

UEFA

To Be Announced

The big picture: what's next for professional tennis?

ATP Tour CEO on strategy, opportunity and the long-term vision for the sport

Eno Polo

CEO

ATP Tour

Sponsorships “Black Box”

Exploring how to effectively leverage and evaluate sponsorships

Liseli Sitali

Director Football & Music Partnerships

Expedia Group

To Be Announced

Fireside with F1 Legend

From the track to the boardroom

David Coulthard

Co-Founder

Whisper & Velocity Experience

Winning with AI

How IBM is redefining the sports experience

Kameryn Stanhouse

VP Global Sport Partnerships

IBM

The commercial future of women's sport

Fandom, sponsorship strategy & the new rules of partnership

Teodora Ivanova-Limon

Chief Business Officer

WTA Ventures

To Be Announced

Smart money in sport

VCs on the sectors, the deal flow and the honest investment thesis

Kushaan Ahuja

Partner

Will Ventures

Charlie Stebbings

Head of Sport

20VC/ Business of Sport

Arjun Kapur

VP

Left Lane Capital

From coach to founder

Building stars, brands and leagues

Patrick Mouratoglou

Founder

UTS

The women's sport investment window

Why now and what returns look like

Bex Smith

CEO & Founder

Crux Football

To Be Announced

MAIN STAGE

ÉLYSÉE STAGE

27 MAY

28 MAY

What the Olympic moment means for France

Legacy, investment, and the opportunity of hosting twice in six years

Amélie Oudéa-Castéra

President

French National Olympic Committee

Edgar Grospiron

President

OCOG French Alps 2030

European football's next chapter

How european leagues are building for global relevance

Michele Ciccarese

Marketing & Commercial Director

Lega Serie A

To Be Announced

AI in sport: moving from proof of concept to real impact

What is actually working, and what isn't yet

Paul Devlin

Sub-Industry Leader

Amazon Web Services

Charles Fremont

Senior Innovation Hub Manager

UEFA

To Be Announced

The big picture: what's next for professional tennis?

ATP Tour CEO on strategy, opportunity and the long-term vision for the sport

Eno Polo

CEO

ATP Tour

Sponsorships “Black Box”

Exploring how to effectively leverage and evaluate sponsorships

Liseli Sitali

Director Football & Music Partnerships

Expedia Group

To Be Announced

Fireside with F1 Legend

From the track to the boardroom

David Coulthard

Co-Founder

Whisper & Velocity Experience

Winning with AI

How IBM is redefining the sports experience

Kameryn Stanhouse

VP Global Sport Partnerships

IBM

The commercial future of women's sport

Fandom, sponsorship strategy & the new rules of partnership

Teodora Ivanova-Limon

Chief Business Officer

WTA Ventures

To Be Announced

Smart money in sport

VCs on the sectors, the deal flow and the honest investment thesis

Kushaan Ahuja

Partner

Will Ventures

Charlie Stebbings

Head of Sport

20VC/ Business of Sport

Arjun Kapur

VP

Left Lane Capital

From coach to founder

Building stars, brands and leagues

Patrick Mouratoglou

Founder

UTS

The women's sport investment window

Why now and what returns look like

Bex Smith

CEO & Founder

Crux Football

To Be Announced

MAIN STAGE

ÉLYSÉE STAGE

27 MAY

28 MAY

What the Olympic moment means for France

Legacy, investment, and the opportunity of hosting twice in six years

Amélie Oudéa-Castéra

President

French National Olympic Committee

Edgar Grospiron

President

OCOG French Alps 2030

European football's next chapter

How european leagues are building for global relevance

Michele Ciccarese

Marketing & Commercial Director

Lega Serie A

To Be Announced

AI in sport: moving from proof of concept to real impact

What is actually working, and what isn't yet

Paul Devlin

Sub-Industry Leader

Amazon Web Services

Charles Fremont

Senior Innovation Hub Manager

UEFA

To Be Announced

The big picture: what's next for professional tennis?

ATP Tour CEO on strategy, opportunity and the long-term vision for the sport

Eno Polo

CEO

ATP Tour

Sponsorships “Black Box”

Exploring how to effectively leverage and evaluate sponsorships

Liseli Sitali

Director Football & Music Partnerships

Expedia Group

To Be Announced

Fireside with F1 Legend

From the track to the boardroom

David Coulthard

Co-Founder

Whisper & Velocity Experience

Winning with AI

How IBM is redefining the sports experience

Kameryn Stanhouse

VP Global Sport Partnerships

IBM

The commercial future of women's sport

Fandom, sponsorship strategy & the new rules of partnership

Teodora Ivanova-Limon

Chief Business Officer

WTA Ventures

To Be Announced

Smart money in sport

VCs on the sectors, the deal flow and the honest investment thesis

Kushaan Ahuja

Partner

Will Ventures

Charlie Stebbings

Head of Sport

20VC/ Business of Sport

Arjun Kapur

VP

Left Lane Capital

From coach to founder

Building stars, brands and leagues

Patrick Mouratoglou

Founder

UTS

The women's sport investment window

Why now and what returns look like

Bex Smith

CEO & Founder

Crux Football

To Be Announced

Secure your spot

today

Startup

Early Bird

€450

€490

+VAT

Next price increase coming soon.

PERKS OF A STARTUP TICKET:

Main Stage access for both days

Networking & Corporate Lounge access for both days

Access to The Draft live pitches: startup competition

All food and drinks during the event

Startup tickets are exclusively available to early-stage companies (less than $5m in funding and 4 years operating

All applications will be validated

Pro

Early Bird

€790

€1290

+VAT

Next price increase coming soon.

PERKS OF A PRO TICKET:

Main Stage access for both days

Networking & Corporate Lounge access for both days

Access to The Draft live pitches: startup competition

All food and drinks during the event

Access to Closing Cocktail

One-year subscription to

VIP

Limited Quantity

€2290

+VAT

Final tickets available at the current rate

PERKS OF A PRO TICKET PLUS:

Invitation to the VIP Dinner by AWS

Access to the VIP Lounge on both days

Access to private meeting rooms

VIP Welcome Bag

A copy of The Long Game by

Secure your spot

today

Startup

Early Bird

€450

€490

+VAT

Next price increase coming soon.

PERKS OF A STARTUP TICKET:

Main Stage access for both days

Networking & Corporate Lounge access for both days

Access to The Draft live pitches: startup competition

All food and drinks during the event

Startup tickets are exclusively available to early-stage companies (less than $5m in funding and 4 years operating

All applications will be validated

Pro

Early Bird

€790

€1290

+VAT

Next price increase coming soon.

PERKS OF A PRO TICKET:

Main Stage access for both days

Networking & Corporate Lounge access for both days

Access to The Draft live pitches: startup competition

All food and drinks during the event

Access to Closing Cocktail

One-year subscription to

VIP

Limited Quantity

€2290

+VAT

Final tickets available at the current rate

PERKS OF A PRO TICKET PLUS:

Invitation to the VIP Dinner by AWS

Access to the VIP Lounge on both days

Access to private meeting rooms

VIP Welcome Bag

A copy of The Long Game by

Secure your spot

today

Startup

Early Bird

€450

€490

+VAT

Next price increase coming soon.

PERKS OF A STARTUP TICKET:

Main Stage access for both days

Startup tickets are exclusively available to early-stage companies (less than $5m in funding and 4 years operating)

Networking & Corporate Lounge access for both days

Access to The Draft live pitches: startup competition

All food and drinks during the event

Startup tickets are exclusively available to early-stage companies (less than $5m in funding and 4 years operating

All applications will be validated

Pro

Early Bird

€790

€1290

+VAT

Next price increase coming soon.

PERKS OF A PRO TICKET:

Main Stage access for both days

Networking & Corporate Lounge access for both days

Access to The Draft live pitches: startup competition

All food and drinks during the event

Access to Closing Cocktail

One-year subscription to

VIP

Limited Quantity

€2290

+VAT

Final tickets at the current rate.

PERKS OF A PRO TICKET PLUS:

Invitation to the VIP Dinner by AWS

Access to the VIP Lounge on both days

Access to private meeting rooms

VIP Welcome Bag

A copy of The Long Game by