AGENDA
The SportGen Summit
2026 Agenda is here
Discover the ideas, people, and technologies shaping the future of sport.
09:00 - 09:10
Opening Speeches
Vincent-Baptiste Closon
Global Director Partnerships, Events & Sponsorship
BNP Paribas
Aurélien Linÿer
Co-Founder
SPORT[GEN] Summit
Paul Perrin
Co-Founder
SPORT[GEN] Summit
09:10 - 09:40
What the Olympic moment means for France
Legacy, investment, and the opportunity of hosting twice in six years
Amélie Oudéa-Castéra
President
French National Olympic Committee
Edgar Grospiron
President
OCOG French Alps 2030
Mathieu Besson
Managing Director, France
Parresia
MODERATED BY
10:00 - 10:20
Playing to win, on and off the court
How athletes are changing the way deals get done
Caroline Garcia
Co-Founder
Tennis Insider Club
Pedro Félix da Costa
Chief Commercial Officer
APEX
10:20 - 10:50
Format first
How emerging leagues are rebuilding the relationship with fans
Charlie Dewhurst
Chief Commercial Officer
SailGP
Baptiste Kern
Chief Operating Officer
UTS
Mariano Otero
SVP, Business Development
Fever
Paul Rossi
CEO
SportBusiness
MODERATED BY
10:50 - 11:10
Scaling a global sport
Volleyball world’s growth story
Ugo Valensi
CEO
Volleyball World
David Dellea
Partner
Altman Solon
MODERATED BY
11:10 - 11:40
Moving from proof of concept to real impact
What is actually working with AI in sport, and what isn't (yet)
Steve Carter
CEO
Bolt6
Chris Hume
Director
Champion Data
Charles Fremont
Senior Innovation Hub Manager
UEFA
Paul Devlin
Sub-Industry Leader
Amazon Web Services
MODERATED BY
11:40 - 12:00
What's next for professional tennis?
ATP Tour CEO on strategy, opportunity and the long-term vision for the sport
Eno Polo
CEO
ATP Tour
Francesca Tognoni
Senior Brands & Sponsorship Manager
Haier Europe
Aurélien Linÿer
Co-Founder
SPORT[GEN] Summit
MODERATED BY
12:00 - 12:30
The Roland-Garros flywheel
How global ambition and local innovation feed each other
Jefferson Plentz
CEO & Founder
StarBro Sport Tech
Aymeric Labaste
Head of International Development
Roland-Garros
Eero Kuusi
CEO & Founder
Zenniz
Vincent Hillion
SPORT[GEN] Summit
MODERATED BY
12:30 - 12:50
Fireside with David Coulthard
From the track to the boardroom
David Coulthard
Company Director
Velocity Experience
Paul Perrin
Co-Founder
SPORT[GEN] Summit
MODERATED BY
12:50 - 13:10
Touchdown Paris
Inside the NFL's European expansion: the strategy and the challenges
Brett Gosper
Head of Europe & Asia-Pacific
National Football League
Benjamin Morel
Founder & President
M2C Sports Advisory
MODERATED BY
13:10 - 13:40
European football’s next chapter
How European leagues are building for global relevance
Michele Ciccarese
Marketing & Commercial Director
Lega Serie A
Luca Baldanza
Founding Partner
Iris Sport Media
Lorenzo Vitali
Co-Sector Head Media, Sport
DLA Piper
Gianluca Santaniello
Strategy Director
Olympique de Marseille
Mathias Kuhn
Lawyer
DLA Piper
MODERATED BY
13:40 - 14:00
From coach to founder
Building stars, brands and leagues
Patrick Mouratoglou
Founder
UTS
Jules Stimpfling
Co-Founder
Le Crayon Groupe
MODERATED BY
14:00 - 14:30
Smart money in sport
VCs on the sectors, the deal flow and the honest investment thesis
Kushaan Ahuja
Partner
Will Ventures
Charlie Stebbings
Head of Sport
20VC
Arjun Kapur
Vice President
Left Lane Capital
Malcolm Lemmons
Founder
Vetted Sports
MODERATED BY
14:30 - 15:00
Reinventing the future of sport
How technology, data and AI are transforming tennis
Teodora Ivanova-Limon
Chief Business Officer
WTA Ventures
Bob Markham
President, EMEA
Accenture Song
Christopher Carroll
Managing Partner
Clubhouse Ventures
MODERATED BY
15:00 - 15:30
Champion meets challenger
Lessons on sponsorship and brand evolution across the maturity curve
Richard Heaselgrave
Chief Revenue Officer
PSG
Raquel Braun
Chief Commercial Officer
League One Volleyball
Charlie Dewhurst
Chief Commercial Officer
SailGP
Matthew Glendinning
European Sponsorship Editor
SportBusiness Group
MODERATED BY
15:30 - 15:50
France as Europe's sports investment hub
Bpifrance's vision for the next decade
Arnaud Caudoux
Deputy CEO
Bpifrance
Sofiane El Majdoubi
News Editor, Economy & Sports Business
MODERATED BY
15:50 - 16:20
The women's sport investment window
How investors, brands and rights holders are pricing the new economics of women's sport
Monica Biagiotti
EVP, Global Consumer Mrktg & Sponsorships
Mastercard
Bex Smith
CEO & Founder
Crux Football
Kerstin Lutz
CEO
Billie Jean King Cup
Adriana Crovetto
Investor
Gamma Waves Partners
MODERATED BY
16:20 - 16:50
The attention game
How to win the next generation of fans through original content and storytelling
Kahlen Macaulay
Head of Sports & Media Partnerships
Snap Inc.
Victorien Tixier
CEO & Founder
Scoreplay
Cyprien Castanedo
Head of Project Platform & Innovation
LFP Media
Benjamin Abitbol
Board Member
Unibet Rose Rockets
MODERATED BY
16:50 - 17:20
Beyond the patch
Building global brands through sport & technology
Brandon James
SVP, Strategic Growth & Deputy General Counsel
San Antonio Spurs
Ariel Wengroff
EVP, Global Marketing & Communications
Ledger
Paul Perrin
Co-Founder
SPORT[GEN] Summit
MODERATED BY
09:00 - 09:10
Opening Speeches
Vincent-Baptiste Closon
Global Director Partnerships, Events & Sponsorship
BNP Paribas
Aurélien Linÿer
Co-Founder
SPORT[GEN] Summit
Paul Perrin
Co-Founder
SPORT[GEN] Summit
09:10 - 09:40
What the Olympic moment means for France
Legacy, investment, and the opportunity of hosting twice in six years
Amélie Oudéa-Castéra
President
French National Olympic Committee
Edgar Grospiron
President
OCOG French Alps 2030
Mathieu Besson
Managing Director, France
Parresia
MODERATED BY
10:00 - 10:20
Playing to win, on and off the court
How athletes are changing the way deals get done
Caroline Garcia
Co-Founder
Tennis Insider Club
Pedro Félix da Costa
Chief Commercial Officer
APEX
10:20 - 10:50
Format first
How emerging leagues are rebuilding the relationship with fans
Charlie Dewhurst
Chief Commercial Officer
SailGP
Baptiste Kern
Chief Operating Officer
UTS
Mariano Otero
SVP, Business Development
Fever
Paul Rossi
CEO
SportBusiness
MODERATED BY
10:50 - 11:10
Scaling a global sport
Volleyball world’s growth story
Ugo Valensi
CEO
Volleyball World
David Dellea
Partner
Altman Solon
MODERATED BY
11:10 - 11:40
Moving from proof of concept to real impact
What is actually working with AI in sport, and what isn't (yet)
Steve Carter
CEO
Bolt6
Chris Hume
Director
Champion Data
Charles Fremont
Senior Innovation Hub Manager
UEFA
Paul Devlin
Sub-Industry Leader
Amazon Web Services
MODERATED BY
11:40 - 12:00
What's next for professional tennis?
ATP Tour CEO on strategy, opportunity and the long-term vision for the sport
Eno Polo
CEO
ATP Tour
Francesca Tognoni
Senior Brands & Sponsorship Manager
Haier Europe
Aurélien Linÿer
Co-Founder
SPORT[GEN] Summit
MODERATED BY
12:00 - 12:30
The Roland-Garros flywheel
How global ambition and local innovation feed each other
Jefferson Plentz
CEO & Founder
StarBro Sport Tech
Aymeric Labaste
Head of International Development
Roland-Garros
Eero Kuusi
CEO & Founder
Zenniz
Vincent Hillion
SPORT[GEN] Summit
MODERATED BY
12:30 - 12:50
Fireside with David Coulthard
From the track to the boardroom
David Coulthard
Company Director
Velocity Experience
Paul Perrin
Co-Founder
SPORT[GEN] Summit
MODERATED BY
12:50 - 13:10
Touchdown Paris
Inside the NFL's European expansion: the strategy and the challenges
Brett Gosper
Head of Europe & Asia-Pacific
National Football League
Benjamin Morel
Founder & President
M2C Sports Advisory
MODERATED BY
13:10 - 13:40
European football’s next chapter
How European leagues are building for global relevance
Michele Ciccarese
Marketing & Commercial Director
Lega Serie A
Luca Baldanza
Founding Partner
Iris Sport Media
Lorenzo Vitali
Co-Sector Head Media, Sport
DLA Piper
Gianluca Santaniello
Strategy Director
Olympique de Marseille
Mathias Kuhn
Lawyer
DLA Piper
MODERATED BY
13:40 - 14:00
From coach to founder
Building stars, brands and leagues
Patrick Mouratoglou
Founder
UTS
Jules Stimpfling
Co-Founder
Le Crayon Groupe
MODERATED BY
14:00 - 14:30
Smart money in sport
VCs on the sectors, the deal flow and the honest investment thesis
Kushaan Ahuja
Partner
Will Ventures
Charlie Stebbings
Head of Sport
20VC
Arjun Kapur
Vice President
Left Lane Capital
Malcolm Lemmons
Founder
Vetted Sports
MODERATED BY
14:30 - 15:00
Reinventing the future of sport
How technology, data and AI are transforming tennis
Teodora Ivanova-Limon
Chief Business Officer
WTA Ventures
Bob Markham
President, EMEA
Accenture Song
Christopher Carroll
Managing Partner
Clubhouse Ventures
MODERATED BY
15:00 - 15:30
Champion meets challenger
Lessons on sponsorship and brand evolution across the maturity curve
Richard Heaselgrave
Chief Revenue Officer
PSG
Raquel Braun
Chief Commercial Officer
League One Volleyball
Charlie Dewhurst
Chief Commercial Officer
SailGP
Matthew Glendinning
European Sponsorship Editor
SportBusiness Group
MODERATED BY
15:30 - 15:50
France as Europe's sports investment hub
Bpifrance's vision for the next decade
Arnaud Caudoux
Deputy CEO
Bpifrance
Sofiane El Majdoubi
News Editor, Economy & Sports Business
MODERATED BY
15:50 - 16:20
The women's sport investment window
How investors, brands and rights holders are pricing the new economics of women's sport
Monica Biagiotti
EVP, Global Consumer Mrktg & Sponsorships
Mastercard
Bex Smith
CEO & Founder
Crux Football
Kerstin Lutz
CEO
Billie Jean King Cup
Adriana Crovetto
Investor
Gamma Waves Partners
MODERATED BY
16:20 - 16:50
The attention game
How to win the next generation of fans through original content and storytelling
Kahlen Macaulay
Head of Sports & Media Partnerships
Snap Inc.
Victorien Tixier
CEO & Founder
Scoreplay
Cyprien Castanedo
Head of Project Platform & Innovation
LFP Media
Benjamin Abitbol
Board Member
Unibet Rose Rockets
MODERATED BY
16:50 - 17:20
Beyond the patch
Building global brands through sport & technology
Brandon James
SVP, Strategic Growth & Deputy General Counsel
San Antonio Spurs
Ariel Wengroff
EVP, Global Marketing & Communications
Ledger
Paul Perrin
Co-Founder
SPORT[GEN] Summit
MODERATED BY
09:00 - 09:10
Opening Speeches
Vincent-Baptiste Closon
Global Director Partnerships, Events & Sponsorship
BNP Paribas
Aurélien Linÿer
Co-Founder
SPORT[GEN] Summit
Paul Perrin
Co-Founder
SPORT[GEN] Summit
09:10 - 09:40
What the Olympic moment means for France
Legacy, investment, and the opportunity of hosting twice in six years
Amélie Oudéa-Castéra
President
French National Olympic Committee
Edgar Grospiron
President
OCOG French Alps 2030
Mathieu Besson
Managing Director, France
Parresia
MODERATED BY
10:00 - 10:20
Playing to win, on and off the court
How athletes are changing the way deals get done
Caroline Garcia
Co-Founder
Tennis Insider Club
Pedro Félix da Costa
Chief Commercial Officer
APEX
10:20 - 10:50
Format first
How emerging leagues are rebuilding the relationship with fans
Charlie Dewhurst
Chief Commercial Officer
SailGP
Baptiste Kern
Chief Operating Officer
UTS
Mariano Otero
SVP, Business Development
Fever
Paul Rossi
CEO
SportBusiness
MODERATED BY
10:50 - 11:10
Scaling a global sport
Volleyball world’s growth story
Ugo Valensi
CEO
Volleyball World
David Dellea
Partner
Altman Solon
MODERATED BY
11:10 - 11:40
Moving from proof of concept to real impact
What is actually working with AI in sport, and what isn't (yet)
Steve Carter
CEO
Bolt6
Chris Hume
Director
Champion Data
Charles Fremont
Senior Innovation Hub Manager
UEFA
Paul Devlin
Sub-Industry Leader
Amazon Web Services
MODERATED BY
11:40 - 12:00
What's next for professional tennis?
ATP Tour CEO on strategy, opportunity and the long-term vision for the sport
Eno Polo
CEO
ATP Tour
Francesca Tognoni
Senior Brands & Sponsorship Manager
Haier Europe
Aurélien Linÿer
Co-Founder
SPORT[GEN] Summit
MODERATED BY
12:00 - 12:30
The Roland-Garros flywheel
How global ambition and local innovation feed each other
Jefferson Plentz
CEO & Founder
StarBro Sport Tech
Aymeric Labaste
Head of International Development
Roland-Garros
Eero Kuusi
CEO & Founder
Zenniz
Vincent Hillion
SPORT[GEN] Summit
MODERATED BY
12:30 - 12:50
Fireside with David Coulthard
From the track to the boardroom
David Coulthard
Company Director
Velocity Experience
Paul Perrin
Co-Founder
SPORT[GEN] Summit
MODERATED BY
12:50 - 13:10
Touchdown Paris
Inside the NFL's European expansion: the strategy and the challenges
Brett Gosper
Head of Europe & Asia-Pacific
National Football League
Benjamin Morel
Founder & President
M2C Sports Advisory
MODERATED BY
13:10 - 13:40
European football’s next chapter
How European leagues are building for global relevance
Michele Ciccarese
Marketing & Commercial Director
Lega Serie A
Luca Baldanza
Founding Partner
Iris Sport Media
Lorenzo Vitali
Co-Sector Head Media, Sport
DLA Piper
Gianluca Santaniello
Strategy Director
Olympique de Marseille
Mathias Kuhn
Lawyer
DLA Piper
MODERATED BY
13:40 - 14:00
From coach to founder
Building stars, brands and leagues
Patrick Mouratoglou
Founder
UTS
Jules Stimpfling
Co-Founder
Le Crayon Groupe
MODERATED BY
14:00 - 14:30
Smart money in sport
VCs on the sectors, the deal flow and the honest investment thesis
Kushaan Ahuja
Partner
Will Ventures
Charlie Stebbings
Head of Sport
20VC
Arjun Kapur
Vice President
Left Lane Capital
Malcolm Lemmons
Founder
Vetted Sports
MODERATED BY
14:30 - 15:00
Reinventing the future of sport
How technology, data and AI are transforming tennis
Teodora Ivanova-Limon
Chief Business Officer
WTA Ventures
Bob Markham
President, EMEA
Accenture Song
Christopher Carroll
Managing Partner
Clubhouse Ventures
MODERATED BY
15:00 - 15:30
Champion meets challenger
Lessons on sponsorship and brand evolution across the maturity curve
Richard Heaselgrave
Chief Revenue Officer
PSG
Raquel Braun
Chief Commercial Officer
League One Volleyball
Charlie Dewhurst
Chief Commercial Officer
SailGP
Matthew Glendinning
European Sponsorship Editor
SportBusiness Group
MODERATED BY
15:30 - 15:50
France as Europe's sports investment hub
Bpifrance's vision for the next decade
Arnaud Caudoux
Deputy CEO
Bpifrance
Sofiane El Majdoubi
News Editor, Economy & Sports Business
MODERATED BY
15:50 - 16:20
The women's sport investment window
How investors, brands and rights holders are pricing the new economics of women's sport
Monica Biagiotti
EVP, Global Consumer Mrktg & Sponsorships
Mastercard
Bex Smith
CEO & Founder
Crux Football
Kerstin Lutz
CEO
Billie Jean King Cup
Adriana Crovetto
Investor
Gamma Waves Partners
MODERATED BY
16:20 - 16:50
The attention game
How to win the next generation of fans through original content and storytelling
Kahlen Macaulay
Head of Sports & Media Partnerships
Snap Inc.
Victorien Tixier
CEO & Founder
Scoreplay
Cyprien Castanedo
Head of Project Platform & Innovation
LFP Media
Benjamin Abitbol
Board Member
Unibet Rose Rockets
MODERATED BY
16:50 - 17:20
Beyond the patch
Building global brands through sport & technology
Brandon James
SVP, Strategic Growth & Deputy General Counsel
San Antonio Spurs
Ariel Wengroff
EVP, Global Marketing & Communications
Ledger
Paul Perrin
Co-Founder
SPORT[GEN] Summit
MODERATED BY
